Analysis of Sites on Cleaning and Hygiene

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Analysis of Sites on Cleaning and Hygiene

Analysis of Sites on Cleaning and Hygiene

Supercleans social media platform on their site consists of posts about certain cleaning products. It allows users to read more about certain types of cleaning and machinery and why it is considered to be good. This is trying to persuade readers to be more interested in the product and therefore lead to a sale. However after looking on another similar site which sells the same products the posts on both site looked very similar and looks like Superclean has just copied the post and changed around a few key headings and then posted the same information. This does not full me confidence that Superclean has much idea about social marketing as their social conversation is too similar to other companies. Aise social media platform on their site have a news room where a lot of information and tips and tricks regarding hygiene are posted in allow users to benefit from the information and critique their cleaning experience. They have also included visual content in the form of videos to add another aspect creating more interest from website users. This range of reading and videos is good as it interests users to stay looking at the different posts which leads to them spending more time on the website. This gives them more of a chance of them to view an ad or a product that they have been looking for or need and could lead to a sale.Analysis of Sites on Cleaning and Hygiene

Both of these sites are using general information about products and hygiene for the interest of users. However aise does this a lot better than Superclean as their content is not only larger but more interesting and informative. This means that aise will have a lot more website views and longer time spent on the website, thus increasing the potential of a sale.