Assignment: CRM Case Study

Assignment: CRM Case Study

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Having conducted a job analysis for commercial pilots and examined their training and development needs, you now need to examine other factors that may affect their ability to perform optimally. This week, you look at employee performance as it relate to the CRM case study. You will examine factors such as counterproductive behavior and other job stressors that may affect employee performance.

Imagine you are an I/O psychologist consultant.

Create a 10- to 15-slide presentation with speaker notes on your recommendations for enhancing employee performance for the pilots. Include the following:

At least 2 motivational theories, explaining how they could be applied to optimize the pilots’ performance
The role of occupational stress and job satisfaction as it relates to the pilots’ performance
Specific examples of counterproductive behavior and the effects these may have on the work environment
Why employee wellbeing would be a crucial factor in ensuring a productive work environment
Format any citations in your presentation according to APA guidelines.

Success is no accident, as the great footballer Pele once declared, and this is is especially true for Amazon. Founded by Jeff Bezos in 1994, the original vision was to build a virtual shopping place for book lovers. Wise investments and a fool-proof business plan helped navigate the young company safely through the dot-com crash, and Amazon is now the largest internet retailer in the world as measured by revenue and market capitalization. And a lot of this success can be attributed to their dynamic CRM system.

But what exactly is a CRM system?
Short for Customer Relationship Management, a CRM software is the key to managing and synchronising your business communication and information. In today’s world, CRM is no longer considered a trend, but rather as a standard requirement for most businesses. While CRM has been around since the 1990s, it has gone through a massive development over the recent years. Today’s CRM systems can synchronise and group your external contacts, give your employees up to date information about your customers, and ensure that your client have the best possible experience when dealing with you and your company.

More recently, CRM developers have added enhanced features like analytics and management modules, resulting in the systems that we have today: a database of prospects and leads which you can access from a range of devices. Used wisely, it can open up communication between you and a potential customer, and it can build lasting relationships between companies, teams and individuals. Most importantly, different teams need different views. You need to be able to fine tune your CRM system to the needs of your business.