Why is effective and frequent communication so critical to a successful change effort?
LDR 615 Effects of Communication to Stakeholders affected by Change Effort

Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from your organization or one that you have studied. Describe how the communication affected the various stakeholders affected by the change effort.
LDR 615 Effects of Communication to Stakeholders affected by Change EffortConstantine Dapilma
Organizational change is usually a multifaceted and demanding process requiring the commitment and participation of all stakeholders. Communication is the informational component that enhances understanding of the change process and ensures that teams work together. This discussion explains the importance of effective and frequent communication.
Stakeholders drive the change process and should be actively involved throughout the change process. Effective communication ensures that stakeholders understand why the change occurs and how it will affect them (Jankelová & Joniaková, 2021). Frequent communication plays an influential role by reminding stakeholders about their role and importance. It is a strategy of inspiring people affected and influencing the change to continue supporting it and playing their roles as allocated. Neill (2018) found effective and timely communication critical in controlling the inertia or fears associated with change. Minimizing the fears reduces resistance, implying that the change project can be completed within the set timelines.
LDR 615 Effects of Communication to Stakeholders affected by Change EffortExample of Good Communication
A suitable example of good communication is communication to all people when driving change. It is a form of systems thinking where all the constituents of an organization are valued, and the change leader ensures that they receive the message. Al-Ghabeesh and Qattom (2019) described such an instance in a study of the impacts of bullying among nurses and preventive measures. Communication was done to bullies and victims to understand the phenomenon and ensure they worked together to mitigate the problem. In this case, effective communication inspired the various stakeholders affected by the change effort to work collaboratively.
In conclusion, communication is the informational component of a change effort. It enhances understanding of the change effort by explaining its reasons and outcomes. Effective and frequent communication is also crucial in controlling fears associated with the change. It is among the strategies that help change leaders overcome stakeholders’ resistance to change.

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LDR 615 Effects of Communication to Stakeholders affected by Change Effort
LDR 615 Effects of Communication to Stakeholders affected by Change Effort

References
Al-Ghabeesh, S. H., & Qattom, H. (2019). Workplace bullying and its preventive measures and productivity among emergency department nurses. Israel Journal of Health Policy Research, 8(1), 1-9. https://doi.org/10.1186/s12913-019-4268-x
Jankelová, N., & Joniaková, Z. (2021). Communication skills and transformational leadership style of first-line nurse managers in relation to job satisfaction of nurses and moderators of this relationship. In Healthcare (Vol. 9, No. 3, p. 346). Multidisciplinary LDR 615 Effects of Communication to Stakeholders affected by Change EffortDigital Publishing Institute. https://doi.org/10.3390/healthcare9030346
Neill, M. S. (2018). Change management communication: Barriers, strategies & messaging. Public Relations Journal, 12(1), 1-26. https://prjournal.instituteforpr.org/wp-content/uploads/NeillMarlene_ChangeManagement.pdf
Last saved changes Nov 6, 2021
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Apryl Thimsen
Posted Date
Nov 10, 2021, 9:00 PM
LDR 615 Effects of Communication to Stakeholders affected by Change EffortUnread
I believe that everyone can agree that communication is so vital to the success of an organization. If there is no communication and if it is not effective communication then there will be distrust, confusion, and lack of awareness among employees. A bad example that I can give from my organization is a couple of weeks ago we made a huge agency-wide change that resulted in many glitches in our ad campaigns. during this time period as Account Managers, we got the backlash of our members since their campaigns were glitching. We didn’t have the right communication process in place since it was something that was rolled out randomly with no training or previous communication on it. This is a sign of a bad communication example that can affect change efforts.
For organizations, if a change is happening it is so important to discuss with your team and make sure that everyone is on the same page and ready for that change to occur.