What is a SWOT analysis?

 

What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis. The acronym SWOT stands for the following factors:   Strengths – internal factors that leverage organizational performance   Weaknesses – internal factors that will affect the health care organization (cost, quality, etc.)   Opportunities – external factors that improve initiatives for the organization   Threats – external factors that could negatively affect organizational performance