Select an existing brand you feel is not maximizing its marketplace potential. Tell us why.

Identify at least four countries and discuss the differences in their health care systems.
April 15, 2020
Research of a particular ethical issue in healthcare
April 15, 2020
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Select an existing brand you feel is not maximizing its marketplace potential. Tell us why.

Select an existing brand you feel is not maximizing its marketplace potential. Tell us why.

 

1. Maximizing a Brands Potential
Select an existing brand you feel is not maximizing its marketplace potential. Tell us why. Then suggest to the Chief Executive Officer (CEO) what he/she should do next to improve the brand within the next 12 months. The focus of this topic is 75% theory; 25% practical application/suggestions. Be sure to justify your argument through the use of ONE aspect of brand theory, through the use of relevant literature.

2. Sociocultural Meaning of Brands
Select an existing brand. Write an essay to the Chief Executive Officer (CEO) regarding ONE aspect of sociocultural brand theory. He/she needs to know about the Sociocultural Meaning of Brands –and how they specifically can be applied to your chosen brand. The focus of this topic is 75% theory; 25% practical application/suggestions. Be sure to justify your argument through the use of relevant literature.