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Persuasion Techniques Essay

Persuasion Techniques Essay

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Persuasion: Who, What, To Whom

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88). PSY 301: Persuasion Techniques Essay Assignment Paper