Marketing Strategy For Health Care Organizations

The development of the contemporary health care system raises the problem of the adaptation of health care organizations to the growing diversity and related demands of the target population. At this point, it is possible to refer to the case of the Urgent Care clinic in Redmond which experiences the urgent need to adapt to the cultural diversity of the target population and enhancement of tolerance based on the respect to diversity. In this regard, the target population of the clinic differs from the average target population of health care organizations nationwide. Nevertheless, the diverse demographics of the local community and the target population of the clinic urges the clinic to elaborate effective marketing strategy to breed tolerance and respect to diversity in the clinic that ultimately leads to the overall rise of the patient satisfaction from the part of the target population of the clinic as well as the job satisfaction from the part of health care professionals working in the clinic. Marketing Strategy For Health Care Organizations