Identify one current struggling consumer product.

Rebranding Strategy Assignment

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Identify one current struggling consumer product.

Access the GCU Library business data bases. Research “rebranding strategy.”

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

A new name
Changes in packaging
The price point
Product position
Advertising strategy
A distribution method
Improvements in design or quality
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

After reading Chapter One in your textbook, apply what you have learned about ethical theories by looking at the scenario through each of the five theories. Complete the Ethical Theories Worksheet

To complete this assignment, review the Ethical Theories Worksheet Guidelines and Rubric document.

You must use The ethical theories worksheet which is attached below along with the rubric.

The worksheet has the scenario on it.

Now that you have completed your review of the Strategic Plan for Stevens District Hospital, you have been asked to provide a presentation to the governing board of the hospital. This board is comprised of the president of the hospital, four business leaders from the community, and three leaders of the medical staff.

After reading Chapter One in your textbook, apply what you have learned about ethical theories by looking at the scenario through each of the five theories. Complete the Ethical Theories Worksheet

To complete this assignment, review the Ethical Theories Worksheet Guidelines and Rubric document.

You must use The ethical theories worksheet which is attached below along with the rubric.

The worksheet has the scenario on it.

Now that you have completed your review of the Strategic Plan for Stevens District Hospital, you have been asked to provide a presentation to the governing board of the hospital. This board is comprised of the president of the hospital, four business leaders from the community, and three leaders of the medical staff.