Health Care Market Analysis

1. Vila Health: Market Analysis
3. Welcome  to Vila Health, your virtual health care organization. Congratulations  on being selected to serve as the health care administration intern to  the vice president of operations at St. Anthony Medical Center! In this  role, you will interface with a variety of virtual leaders to construct a  new marketing plan for St. Anthony’s Labor and Delivery service line.
   Currently,  there are two major competitors in the Minneapolis marketplace. Your  role is to examine St. Anthony Medical Center’s current Labor and  Delivery service line, describe how this service is marketed to the  public, and to make recommendations for future improvement. St. Anthony  is at break-even status with respect to profitability, and the board of  directors is wondering if this is a service line worth continuing, given  that it does not appear to directly contribute to the bottom line:  profit.
   To start your strategic health care marketing and  consumerism activities, it may be helpful to scan a widely used  approach for marketing planning. Marketing expert Philip Kotler has  developed an eight-step plan that can greatly simplify and streamline  your efforts (Fortenberry, 2010). Health Care Market Analysis Assignment Papers.
   Overview