Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.

Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.

 

Unit 4 Discussion

In this unit, we will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.

  • Select and provide a general overview of three (3) healthcare organizations that interest you.
  • Discuss the 5 P’s of healthcare marketing to each healthcare organization.
  • Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization.
  • Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.