Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

Unit 2 Assignment

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In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for this unit:

• Acute care

• Ambulatory care

• Assisted living

• Continuing care retirement community

• Critical access hospital

• Dialysis care

• Home health care

• Hospice care

• Long-term care

• Memory care

• Palliative care

• Pediatric care

• Primary care

• Short-term care (e.g., post-surgery therapy)

• Surgical care

• Veterans Administration

• Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your Unit 2 Assignment.

• Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)

• Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

• Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts

• Report your findings by using one (1) of the methods below:• 4-5 page fact sheet for the general community.

• Letter to the CEO of your selected healthcare system.

• Infographic

• Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

• 5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)