Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist

Identify the key features of the Affordable Care Act in the United States as well as the key features of healthcare proposals or systems in one other country.
April 24, 2020
Why do healthcare facilities create improvement plans?
April 24, 2020

Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist

Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist

 

develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
1. Organizational Summary – Explain why the company is in trouble
2. Analysis of the External Environment – (Public perception, economy)
3. Threats and Opportunities
4. Marketing Goals and Objectives
5. The Target Market
6. Competition – List possible competitors
7. Marketing Strategy
8. Action Programs (Marketing tactics)
9. Budgets – How much money do you think this would cost?