cultural differences and the effect they have on the hotel industry

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cultural differences and the effect they have on the hotel industry

cultural differences and the effect they have on the hotel industry

Paper details:

NOTE: Please do the methodology part first!!! The methodology part have to be 2,500 words. The respondents are customers of the target hotels.
In this part, sample questionnaire and interview questions must be designed and included in the Appendix.

Moreover, here are some comments from my professor that must be considered during the dissertation project:
1. Interview questions must be designed.
2. Target hotels should be in UK or a specific region in UK.
3. The pages of your work must be numbered. Please use Arial or Times New Roman font, size 12, justified, with 1.5 line spacing.
4. Please cite all the sources.

For more information, please refer to the proposal. (I might upload later in the material)

Working title: cultural differences and the effect they have on the hotel industry
Student Name: Jiawen Jiang
Student Number: G20554406
Module Code:TL4010
To: Martine Claire Middleton
Content page
Problem statement
Overall aims
Literature review
Chapter 1: Introduction and concept of culture
Definition of culture
Chapter 2: Different types of cultural differences
What is cultural diversity?
Chapter 3: The benefit effects of cultural differences
The impact of cultural difference
Chapter 4: The challenges effect of cultural differences
Data analysis
Reliability, validity and generalizability

These study intents to examine the effects of cultural on the Hotel industry. The study will target the Hotel industry in UK. The study will use primary qualitative data from the staff of the Luxury hotel industry. The study will select a sample of 20 from a population of luxury hotels in the UK. The researcher will use statistical package for social sciences (SPSS) for analysis and presentation of results. The study expects to determine the challenges and benefits of the cultural diversity.
Keyword: cultural differences, challenge, and hotel industry.
Globalization has become one of the major contributors to global development. While globalization means a different thing to scholars, Uday-Riley (2006) this is a process that contributes towards worldwide interconnections of virtually all activities. It is through this that has made global sectors to witness boundless limits in terms of the way that people interact. Furthermore, there is now a virtual boundary between organizations, cultures, global interests, nations, and countries. Hotel industry is one area that attracts a diverse number of people that one cannot consider them as domestic. In essence, globalization has had a major impact in ensuring that hotel industry attracts people from different cultures and hence, cultural differences. Just as explained by Albrecht Dilchert &Deller Paulus (2014), is that a hotel venture is more likely to deliver the expected high quality services and products to their target customers when they develop a deeper understanding of their historical cultural backgrounds. However, cultural differences are likely to bring about conflict or misunderstandings.

Problem Statement
Despite the understanding that people experience cultural differences and more importantly in the hotel industry, limited studies have been done. Besides, some of the studies that have focused on the effects of cultural differences have only done it while focusing on other industries. Korjala (2012) examined cultural diversity that exists in hospitality management. Even though the focus of this study is on hotel industry, which falls under the hospitality industry, the latter is wider and hence, harder to generalize the findings as a representative of hotel industry. Studies that have focused on this topic have come up with varying finds concerning differences types of cultural differences that occur in hotel industry, the benefits and negative aspects of cultural differences.
Overall aims
a. To conduct literature review of all relevant public sources concerning cultural differences and effect on the Hotel industry
b. To explore the of cultural differences as may apply to the Hotel industry
c. To understand the benefits of cultural differences to the hotel industry
d. To understand the challenges of cultural differences as impacts on the hotel industry
e. To recommend the best approaches to respond to cultural differences that affect the hotel industry
f. To produce a list of recommendations relating to hotel industry as relates to the cultural differences
a. Are there relevant literatures in public spaces?
b. What the types of cultural differences are as relates to the hotel industry?
c. What are the benefits of cultural differences to the hotel industry?
d. What are the challenges of cultural differences to the hotel industry?
e. What are the best approaches to respond to cultural differences?