Critics of globalization argue that globalization exploits common people in areas that are viewed as potentially viable economically to people in power. Their resources may be overtaken by large corporations or people with vested political interests that do not reflect the needs or desires of the masses. It is hard for indigenous and impoverished peoples to really understand what has happened to their resources or lifestyle until after the fact; leaders in charge of the media and information exchange may twist facts to support their own interests and omit details that may have long–term negative implications. When a dominant culture deliberately exports ideology, whether interpersonally (as some baby formula manufacturers did by going to third–world nations and marketing infant formula to mothers, encouraging them to use it instead of superior breastmilk) or through information via media sources (such as the Internet or television promoting conspicuous consumption of Coca–Cola or cell phones), this is referred to as cultural imperialism. Most of the world speaks English now, instead of French, Spanish, or other languages. This is another example of cultural imperialism, where one group of people sways others to adhere to their own ways of seeing and doing things.