Assignment: Journal of Creative Behaviour

Assignment: Journal of Creative Behaviour

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You work in an advertising firm, and your company has secured a project to design an advertisement for a budget airline, SCOOSH Pte Ltd. A design team has been established to tackle this design project for SCOOSH.

You have been appointed as the leader of this diverse workgroup. Your team members vary in terms of their gender (male/female), age (Millennials to Generation X), nationality (Singaporeans vs non-Singaporeans) and specialization (business, arts, psychology etc.). Furthermore, they are working together for the very first time on a design project like this.

Based on empirical research on workgroup diversity (e.g., Milliken, Bartel & Kurtzberg, 2003), examine and recommend how you can harness the creative potential in your team to come up with an advertisement for SCOOSH, while avoiding the perils and pitfalls of working in a diverse workgroup.

Recommended/suggested readings:

Relevant articles in the psychological literature (e.g., Journal of Creative Behaviour, Creativity Research Journal etc.) which are related to the above question

Assignment 1: Discussion Questions
Submit your response to the question to the appropriate Discussion Area by the due date assigned. Through the end of the module, comment on the responses of others.

You will be attempting two discussion questions in this module worth 28 points each.

Discussion Question 1
Anxiety

How much anxiety did you feel just prior to a typical competition when you were an athlete? How did you experience your anxiety both mentally and physically? On a scale from 1 (low) to 10 (high), what amount of anxiety did you need so that you could perform at your best? Why do you think that level of anxiety allowed you to be successful?

Evaluation Criteria for Discussion Question Response:

Explained degree of anxiety and how the anxiety was experienced mentally and physically in detail. [8 points]
Rated the need for anxiety to perform and hypothesized why that contributed to success. [8 points]

Discussion Question 2
Choking Under Pressure

Choking under pressure can be defined as performing more poorly than expected despite possessing the necessary skills and being in a favorable situation. Although no athlete likes to admit it, the fact remains that every athlete at one time or another has choked under pressure. Describe a time when you choked under pressure. What role did your ability to focus play? What do you think contributed to your inability to perform to your ability in that situation?

Evaluation Criteria for Discussion Question Response:

Provided detailed context of the experience that led to choking under pressure and described the role played by your ability to
focus. [8 points]
Described what contributed to your inability to perform in that situation. [8 points]

All written assignments and responses should follow APA rules for attributing sources.

Assignment 1 Grading CriteriaMaximum PointsDiscussion Question Response:Please see specific evaluation criteria listed below each discussion question.16×2Discussion Participation:Participated in the discussion by asking a question, providing a statement of clarification, providing a point of view with rationale, challenging a point of discussion, or making a relationship between one or more points of the discussion.4x2While responding, justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience.4x2Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.4×2Total:56