Assignment: Annual Marketing Plan

Assignment: Annual Marketing Plan

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Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

Choose two excerpts of a concert, one of a pop or rock concert from modern times and one of a performance of Baroque music. (This performance would by necessity be a performance of Baroque music performed in modern times.) Each excerpt should be approximately 10 minutes in length.
After viewing the concert excerpts, construct a comparison of these two concerts. Did you enjoy the concerts? If so, why? If not, why not? How does the music differ between the Baroque era and now? How is the music similar? How does the role of concerts differ between the Baroque era and now? What types of people attended concerts in the Baroque Era? Who attends concerts now? Why do people attend concerts? How do new technologies, such as digital media and the internet, change the ways we experience music?
This paper should be 750-1000 words in length. This paper should be written in paragraph form using complete sentences with a clear introduction and conclusion. In addition to these elements, please be sure to fulfill the Requirements for Writing Assignments (below), including citing all sources (including the concerts) both in the body of the text and in a reference page. Please note that MLA is the standard citation style in the humanities. It is not necessary to upload your chosen video clips with the submission of your paper, however the links should be cited in the body of the text and in your reference page.