Read the Zip Car Case Study and discuss the how their information technology supports their business strategy…
Zipcar is an answer for customers who want to rent a car for a few hours in their home city rather than for a few days from a traditional rental agency. Car reservations are for a specific pick‐up time and location around the city, often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers apply for a Zipcard, which enables them to reserve a car online and unlock their car when they arrive at its location. Information Technology And Business Strategy Assignment Case Study Paper