Australian Market Nutricosmetic Essay

The marketing proposal is designed for the Australian market. It has been found that Australians are very much prone to skin cancer and almost two out of three Australians are diagnosed with skin cancer by the age of 70 (Victoria, 2012). It has also been found that the trend now is to do prevention before the disease to occur. The product designed to be launched is a nutricosmetics product, which are the combination of cosmetics and pharmaceuticals (Kline & Company, 2008). The nutricosmetic products are anti oxidants, beauty products with nutritional value for the skin. Since, skin is being the largest organ of the body and exposed directly to the environment and thus needs the most care (Simpson, 2011). It is advised to Australians to avoid sun exposure and must use sunscreens which is again a nutricosmetic product. The product which is going to be marketed is ‘LaracareTM A200’ of Lonza Group Ltd. Company (Group, 2012). Australian Market Nutricosmetic Essay