What forces drive industry competition? Are these forces the same globally or do they vary from country to country? Rate each force as high, medium, or low.
Threat of new entrants
Bargaining power of buyers
Threat of substitute products or services
Bargaining power of suppliers
Rivalry among competing firms
Relative power of unions, governments, special-interest groups, and so on
What key factors in the immediate environment (i.e., customers, competitors, suppliers, creditors, labor unions, governments, trade associations, interest groups, local communities, and shareholders) are currently affecting the corporation? What are the current or future threats? Opportunities?
