Research a hospital or health system and review their website and advertising. First, indicate the hospital or health system name and provide their website URL.

Research a hospital or health system and review their website and advertising. First, indicate the hospital or health system name and provide their website URL.

Address the following questions… 400 words

1. What is their core brand message(s)?

2. Who is their target audience?

3. What is the patient/customer value proposition?

4. Would you recommend changes to their brand? Why or why not?