Explain the integration of the strategy into a total marketing program for the orthopedic group?

An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the Web site, indicate the level of satisfaction. The group has also posted comments that some of the physicians wrote on the surveys. What is this group doing in terms of attempts to recognize the customer contact process? Explain the integration of the strategy into a total marketing program for the orthopedic group?